At a glance

In 2020, as part of Loeb.nyc, I partnered with ACE Universe, a premier comic con organizer, to create a comprehensive editorial CMS. The project aimed to diversify ACE’s activities and revenue streams, mitigating their reliance on the seasonal nature of live events, especially during the pandemic.

My Role
Product Designer
Team
Loeb.nyc Product
ACE Universe
Majestyk Apps
Timeline
2020
New York, NY
Deliverables
Editorial CMS
Design System
Information Arch.
Responsive
Highlights
Connecting editorial content with live events

We delivered a responsive editorial CMS and design system, integrated directly into the ACE Comic Con ecosystem. Editorial content promoted upcoming events, while event pages surfaced relevant articles, recaps, and interviews. This created a continuous loop between content and ticketing rather than two disconnected products.

Information architecture integration

A key challenge was merging two products without confusing users. We carefully mapped the information architecture so ACE Universe felt native to the broader ACE experience. Editorial navigation lived alongside event navigation, preserving traffic flows and protecting ticket conversion paths.

Design system

We created a design system inspired by the slanted A from the ACE logo. This diagonal motif became a unifying visual device across layouts, imagery, and components. The system included typography, color scales, grids, cards, and editorial modules designed to scale across platforms.

Responsive interface and robust search

The platform was designed mobile first across all key experiences, including long form reading, navigation, and search. Fans could easily discover content, move between articles and events, and transition to ticket purchasing on any device without friction.